Mindtrac is a company founded by professionals who were associated with Indian tires and battery industry for many years.
JP Morgan provided the venture capital to start the business in 2000. The company focuses on the fast expanding Private Label market for high quality tires and batteries. Their global sales presence allows them to act as an aggregator and a reliable sourcing partner.

Over the years, Mindtrac has reengineered itself into a successful Design to Deliver (D2D) Company for tyres and batteries.
Leveraging on the strong domain knowledge of the management team, the company has moved deeper into the supply chain by designing an entirely new range of products, selecting & procuring raw material, buying & placing equipment, monitoring production and delivering quality products to the door step of buyers all over the world.

The company offers their channel partners total control on distribution in their assigned sales territories. Mindtrac practices a friendly sales and marketing policy designed in conjunction with channel partners all over the world. Mindtrac is known in the market for honoring trade commitments and has a reputation for offering sales protection to their dealers and enforcing a total non-circumvention policy.

All products commercially released in the market are Quality Tested and Certified? (QTAC). This QTAC classification is therefore an important area of activity for the Mindtrac technical team. The team is cognizant of the fact that dealers all over the world strive to uphold their reputation through products with consistent quality.